"To define urban only as “black” nowadays is, well, un-urban. To those stylishly in the know, urban has come to have a much more inclusive meaning: anything young, hip, forward-thinking and multicultural.”
- What does “urban” mean to you? By Matt Friedman

Tru Transformation Coaching is the trend-setter in urban empowerment.
We know what it takes to create remarkable and lasting transformation in our schools and in the community -- a love for the people, a passion for the mission of total self-empowerment, and an outside in approach, from the inside out. Let us explain.
What's the difference between a mirror and a window?
Simply this. When you look into a mirror, you see yourself. When you look at yourself, it may be easy to point out what might need to be changed, but since you're looking at yourself, you are so invested in what you see that it can be difficult to find effective answers to how to fix your issues.
Now, when you look into a window, you are looking from the outside into a world you might recognize or even be part of, but the difference is that at that moment, you are separated from what you see. You can see what needs to be changed, and it is easier not only to locate, but to allow the solutions to even the most challenging problems.
Tru Transformation Coaching is the window into urban community. We have an exceptional capacity to be part of the community and also stand firmly outside of the box to effect powerful and long-lasting change. Our professional experience in education, and our life experience in young urban culture allow us a clarity and a coaching ability that sets us apart from any other urban professional and personal development company. This advantage is what puts us at the leading edge of urban transformation.
Take a look at the work we are doing both in education, and in the community at large and read our empowerment articles!: